Scale Plan
Full-throttle media, content, and reporting.
Established advertisers who need weekly optimization and executive reporting.
Ad spend managed: $15,000 – $30,000 / month
Monthly management
$7,500/mo
One-time setup
$7,500
Advertising spend is billed separately and paid directly to Meta and Google.
What's included
Social media management
- Up to 20 social-media posts per month
- Management of up to 4 social platforms
- Campaign-aligned content planning
- Branded graphics and caption writing
- Content repurposing
- Scheduling and publishing
Facebook & Google Ads management
- Full Facebook and Google Ads management
- Up to 6 active campaign types
- Prospecting, retargeting, lead-generation, conversion, traffic, and awareness campaign support as appropriate
- Audience, offer, messaging, landing-page, and creative testing
- Weekly campaign optimization and budget monitoring
- Lead-quality monitoring, attribution support, and executive-level performance reporting
CRM management
- Advanced CRM pipeline and automation optimization
- Lead routing, assignment rules, internal notifications, tags, and workflow maintenance
- CRM cleanup and data-quality monitoring
- Dashboard support, lead-source reporting, and conversion visibility
- Leadership-level reporting
- Monthly strategy and performance review
Who Scale is for
- You're managing $15,000–$30,000 in monthly ad spend.
- You need prospecting, retargeting, and conversion campaigns running together.
- Your leadership team wants clear attribution and performance visibility.
- You want weekly optimization, not monthly check-ins.
Your setup process
A one-time build so everything is tracked, routed, and ready before we spend a dollar.
- 1Discovery, kickoff, and stakeholder alignment
- 2Full review of brand, goals, audience, offer, and current marketing
- 3Meta/Facebook and Google account review or setup
- 4Conversion tracking, pixels, and lead-source tracking review
- 5CRM audit, cleanup, and advanced optimization
- 6Pipeline stages, tags, custom fields, lead routing, notification rules, and workflow buildout
- 7Full-funnel advertising strategy and campaign buildout
- 8Campaign-aligned content strategy and content calendar
- 9Dashboard and executive reporting configuration
- 10Internal lead-response process recommendations
Who does what
SunBurst handles
Social media management, Facebook and Google advertising, CRM administration, campaign tracking, lead routing, automation, and reporting.
You handle
Responding to leads, communicating with prospects, qualifying opportunities, booking appointments, running sales conversations, delivering your services, and closing sales.
- We do not call, text, email, sell to, qualify, personally nurture, or book appointments with leads on your behalf.
- Advertising spend is not included in our monthly management fees — you pay Meta/Facebook and Google directly.
- Your lead-response speed, sales process, follow-up consistency, offer, market, competition, and budget all influence results.
- We do not promise or guarantee leads, appointments, sales, revenue, cost per lead, cost per acquisition, or return on ad spend.
Scale plan questions
Ready when you are
Let's see if Scale is the right fit.
Book a strategy call and we'll review your spend, content needs, and CRM before recommending a plan.